On 15 May 2025, Anna Puhr, Deputy Secretary General of Blue Shield Austria and Board Member of Blue Shield International, delivered a lecture at the online meeting DigiTIPS 2025. Hosted by the Society for Imaging Science and Technology (IS&T), DigiTIPS is an annual series focusing on the intersection of digital imaging and cultural heritage preservation. In her presentation, titled “The Blue Shield Approach: Protecting Heritage in Crises and the Potential of New Technologies”, she emphasized the critical role of civil society organizations (CSOs) in safeguarding cultural heritage during emergencies. She highlighted that, alongside state institutions and international organizations like UNESCO, CSOs are pivotal in responding swiftly and effectively to crises. A key focus of the lecture was the integration of emerging technologies in cultural heritage protection. Puhr explored how advancements in digital tools and imaging standards are expanding the possibilities for preparedness and response in disaster and conflict contexts. The DigiTIPS 2025 series serves as a platform for professionals to discuss best practices and innovations in cultural heritage imaging. Blue Shield Austria remains committed to advancing the field through collaboration and technological integration.
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