Blue Shield Summer Academy 2021

From 1 - 15 July, the annual summer academy took place across Austria, focusing on the UNESCO World Heritage cities of Vienna (with the old town and Schönbrunn Palace), Graz (with the old town and Eggenberg Palace) and Salzburg as well as World Heritage regions of Semmeringbahn, Wachau / Krems and Hallstatt / Dachstein - Salzkammergut.

​On site, discussions took place with scientists, conservators, cultural managers, tourism experts, architects, politicians, entrepreneurs, and communication experts in order to gain insight into the complex structure of the preservation of cultural heritage, but also to identify the communication services required to meet the requirements of the UNESCO World Heritage Convention with regard to participation, city marketing and urban development.